Privacy Policy

1. Information We Collect

Depending on how you interact with Aqua SD, we may collect the following categories of information:

• Name, billing address, shipping address, email address, and telephone number.
• Account information, login information, and customer account history.
• Order details, purchase history, store credit records, refunds, replacements, and customer-service history.
• Payment-related information necessary to process transactions. Payment card information may be processed by our payment service providers rather than stored directly by Aqua SD.
• Shipping information, delivery information, tracking information, and carrier-related records.
• Communications you send to us, including emails, messages, claim submissions, photographs, and support requests.
• Whatnot, Palmstreet, or other marketplace usernames when necessary to identify or combine purchases.
• Device and technical information such as IP address, browser type, device type, operating system, referring pages, website activity, and similar diagnostic information.
• Cookie, analytics, advertising, and similar technology information where applicable.
• Information reasonably necessary to detect fraud, account abuse, payment disputes, unauthorized transactions, or misuse of Aqua SD services.

2. How We Collect Information

We may collect information:

• Directly from you when you create an account, place an order, contact us, submit a claim, or communicate with our staff.
• Automatically when you use our website through cookies, server logs, analytics tools, and similar technologies.
• From payment processors, shipping carriers, ecommerce service providers, and fraud-prevention providers.
• From sales platforms or marketplaces through which you purchase Aqua SD products, such as Whatnot or Palmstreet, where permitted by those platforms.
• From other service providers used to operate, secure, and support our business.

3. How We Use Personal Information

We may use personal information for legitimate business purposes including:

• Processing and fulfilling orders.
• Combining purchases from different Aqua SD sales channels.
• Processing payments, refunds, store credits, replacements, and shipping charges.
• Scheduling and managing livestock shipments and local pickups.
• Communicating with you about orders, delivery, customer service, claims, and account activity.
• Providing customer support and resolving order-related issues.
• Maintaining records relating to DOA claims, missing items, damaged shipments, refunds, replacements, and disputes.
• Detecting, investigating, preventing, and responding to fraud, unauthorized transactions, false claims, abusive conduct, payment disputes, chargebacks, or violations of our policies.
• Protecting Aqua SD, our customers, employees, vendors, and service providers.
• Improving our website, services, products, marketing, and customer experience.
• Sending promotional communications where permitted by law and subject to applicable opt-out rights.
• Complying with legal obligations, court orders, government requests, and applicable laws.
• Establishing, exercising, or defending legal claims.

4. Fraud Prevention, Claims, and Transaction Verification

Aqua SD may review and retain transaction records, account information, order history, shipping records, tracking information, customer communications, photographs, IP addresses, payment-related records, and other relevant information when reasonably necessary to investigate suspected fraud, unauthorized transactions, disputed payments, chargebacks, false claims, abuse of promotions, policy violations, or other potentially unlawful or abusive activity.

We may use such information to verify transactions, respond to banks or payment processors, defend payment disputes, investigate claims, protect our legal rights, and provide evidence to payment processors, carriers, marketplaces, insurers, law enforcement, courts, or other appropriate parties when permitted or required by law.

Nothing in this Privacy Policy limits Aqua SD's ability to preserve records reasonably necessary to investigate or defend against suspected fraud, abuse, legal claims, or payment disputes, even when other information may otherwise be eligible for deletion, where retention is permitted by law.

5. How We Disclose Information

We may disclose personal information to categories of recipients including:

• Ecommerce and website service providers.
• Payment processors and financial institutions.
• Shipping carriers and logistics providers.
• Customer-service and communication providers.
• Email, SMS, and marketing providers.
• Analytics, advertising, and website-performance providers.
• Fraud-prevention, cybersecurity, and payment-risk providers.
• Marketplaces and sales platforms when necessary to manage purchases or resolve order issues.
• Accountants, attorneys, insurers, consultants, and other professional advisers.
• Government agencies, courts, regulators, law enforcement, or other parties when required or permitted by law.
• Parties involved in a merger, acquisition, financing, sale of assets, restructuring, or similar business transaction.

We may also disclose information when reasonably necessary to protect our rights, investigate fraud, enforce our agreements or policies, protect customers or employees, or respond to legal process.

6. Payment Information

Payment transactions may be processed through third-party payment processors. Aqua SD does not necessarily receive or store your complete payment-card number. Payment providers may collect and process payment information according to their own privacy policies, security requirements, and contractual obligations.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, local storage, analytics tools, and similar technologies to operate the website, remember preferences, maintain sessions, understand website performance, detect fraud, improve functionality, and support advertising or marketing where permitted.

Your browser may allow you to block or delete cookies. Certain website features may not function properly if cookies are disabled.

8. Marketing Communications

If you sign up for promotional emails or text messages, we may use the contact information you provide to send Aqua SD promotions, announcements, product updates, live-sale information, and other marketing communications.

You may unsubscribe from promotional email communications using the unsubscribe link contained in those communications. Transactional or service-related communications may still be sent when necessary to administer your account or fulfill an order.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and accounting records, providing customer service, complying with legal obligations, resolving disputes, preventing fraud, enforcing agreements, and protecting Aqua SD's legal rights.

Different categories of information may be retained for different periods depending on the purpose, legal requirements, contractual obligations, and legitimate business needs involved.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Customers are responsible for maintaining the confidentiality of their own passwords and account credentials.

11. California Privacy Rights

California residents may have rights regarding their personal information under applicable California law. Depending on the law's applicability and subject to legal exceptions, these rights may include the right to:

• Know what categories and specific pieces of personal information we collect.
• Know the purposes for which personal information is used.
• Know the categories of sources from which personal information is collected.
• Know the categories of third parties to whom information is disclosed.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Opt out of certain sales or sharing of personal information where applicable.
• Limit certain uses of sensitive personal information where applicable.
• Exercise applicable privacy rights without unlawful discrimination.

Certain requests may be denied or limited where an exception applies, including when information is reasonably necessary to complete a transaction, detect security incidents or fraud, comply with law, maintain business records, resolve disputes, exercise legal rights, or establish or defend legal claims.

California law provides rights to know, delete, correct, opt out of certain sale or sharing, and be free from discrimination for exercising applicable privacy rights. :chatgpt-content-reference{index="1"}

12. Sale or Sharing of Personal Information

Aqua SD does not sell personal information for money in the ordinary course of operating our business.

Certain advertising, analytics, or marketing technologies may be considered a “sale” or “sharing” of personal information under some privacy laws even when no money is exchanged. Where legally required, we will provide the applicable privacy choices or opt-out mechanisms.

13. Global Privacy Control and Do Not Track

Where required by applicable law, Aqua SD will process legally recognized browser-based opt-out preference signals, including Global Privacy Control signals, as required.

Traditional browser “Do Not Track” signals are not necessarily standardized or interpreted consistently across websites and services.

14. Children's Privacy

Aqua SD's website and services are intended for a general audience and are not directed toward children for the purpose of collecting personal information. We do not knowingly collect personal information from children in violation of applicable law.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, marketplaces, payment services, social networks, shipping providers, or other external services. Aqua SD is not responsible for the privacy practices, security, content, or policies of third parties.

We encourage customers to review the privacy policies of third-party services before providing personal information to them.

16. Changes to This Privacy Policy

Aqua SD may update this Privacy Policy from time to time to reflect changes in our business practices, technology, service providers, legal requirements, or other operational needs.

The “Last Updated” date at the top of this page indicates when this Privacy Policy was most recently revised. Continued use of our website after an updated policy becomes effective is subject to the updated policy to the extent permitted by applicable law.

17. Contact Us

Questions about this Privacy Policy or requests relating to your personal information may be submitted to Aqua SD.

Aqua SD
San Diego, California
Email: aquasandiego@gmail.com

To help protect customer information, we may need to verify your identity before completing certain privacy requests.